AHMM Urbanest: How Simon Allford Presents Award-Winning Work at WAF 2025

As part of Scale Careers’ WAF 2025 series, we spoke to Simon Allford, Founding Director of AHMM, to unpack AHMM’s WAF-nominated project Urbanest, and explore how to communicate design intent to juries, and what aspiring designers should know about crits, confidence and iteration

This series was filmed live at The World Architecture Festival 2025 in Miami, capturing candid insights from leading studios across the globe.

Read past WAF stories here